No matter how forward-thinking you think your business is, there are probably still ways in which it can improve and advance. Technology and software can be used in so many different ways for businesses. And one of the most important things it can do is enable it to reach customers in a more effective and efficient way. At the end of the day, running a business is all about reaching customers and selling to them. If a business can’t do that, then there is not much point in it being in business at all.
So, what are the key ways in which technology and software can help your business to reach customers? It’s all about considering how your customers want to interact with your business. Then you can use technology to make doing so easier for them. And there are plenty of ways in which software and tech can directly help your business too.
Your Business Can Become More Visible and Easier to Find
Your business can become much more visible and easier to find when it has a good website. The vast majority of businesses have a website, but how effective are they? Many websites are still stuck in the past, and many of them still haven’t embraced SEO technique. So, your business can get a step ahead by using the most up to date SEO techniques with which to reach people. This will make it easier for potential customers to reach your website and see what you have to offer.
Timing Can be Optimised to Reach More People
If your business uses a blog to post things on, then this can become a great way of communicating with customers. But it’s important that you use it in the correct way. You should definitely make sure that you time your posts properly. This means that the post can be uploaded and then set on a timer. When it reaches the set time, the post will be published. This should be at a time when most people visit your website. So, look at what times your blog is most visited, and then set posts for this time. This tends to be in the morning, around lunch or at the end of the working day.
Social Media Allows for New Discussions with Customers
Social media is one of the most important things your business should be using today. When you are active on sites like Twitter and Facebook, it becomes so much easier to stay in contact with customers. You can start conversations and direct discussions with them in a way that was never possible in the past. If your business is not yet using social media, or not using it effectively, you are missing out on a big trick. It’s one of those things that can help to break down those barriers between the customers and the company.
Apps Can Create New Ways of Selling and Engaging
Apps are great ways of offering something extra to customers. They can be used as online stores that can be accessed via phone or tablet at any time of the day or night. Considering that most people can access the internet on their phones, these apps can be used anywhere too. So, if someone wants to look at what your business has to offer while they’re on the bus to work, they can use your app. Visit Adworkz.com if you’re looking for a business that can help you with developing an app.
Tech Can Free Up Your Schedule
When your business is stretched, and it has a lot to take care of, customers often suffer. Or, at least, your business’s ability to reach out to customers suffers. But you can create more time in the office by using different technology and software. These days, so many minor tasks can be automated. And you can have your entire schedule stored on an app, ready to alert you to a meeting or obligation whenever necessary. Use all of this to free up time. And then that extra time can be used to improve your customer engagement strategy and reach out to more people. Go to cnet.com to find out about the best scheduling apps.
Complaints Can be Handled More Efficiently
Reaching customers is one thing, but having them reach you is just as important. You will lose old customers if they don’t feel like you are taking their problems and concerns seriously enough. So, don’t let that happen. Consider how technology and modern communications can be better used to handle customer complaints. Of course, your aim should always be to reduce complaints, but you will never be able to eliminate them. So, consider responding to minor problems via Twitter. And use VoIP systems to talk to people on the phone cheaply, and make your contact details easy to find.
Email Newsletters Can Boost Traffic and Online Sales
Emails are not exactly new. Yet, so many businesses are still not using them in a way that reaches customers. If securing more return custom for your business is what you’re aiming for, then you really need to create email newsletters. These can be send out a few times per week to anyone who has signed up for them on your website. They will then be reminded of your business continually. They will be very quickly become familiar with the brand and what it has to offer. And this can directly increase website traffic and online sales.
The Payment Process Can be Streamlined
When customers buy from your business, they have to make a payment. This can either be done in-store or online. Both of those payment methods can be sped up and streamlined if you use technology and software a bit better. The next big thing that will sweep the retail sector is contactless payment. Before long, we will all be paying for items not just with a swipe of our card but with a swipe of your phone. This is something that is happening already, so you really don’t want to miss out on what will happen next. Receiving and processing payments on the internet is simpler if you use the latest accounting software too. Integration is key in this area.